For this young start-up, we put together a strategic plan and shaped out the look and feel of the brand as being one which maximizes efficiency and minimizes time loss.
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A 20 year old company in the business of automation was looking for a change in identity, ground up, to meet with the changing environment and announce to the world their new way of thinking. We defined the brand’s reason to exist as ‘Connecting the dots from enterprise to digital’ in keeping with their customer-focussed, result-oriented and consultative approach.
With a vision of becoming the most sought-after budget hotel in every city they were present, Mango gave us the responsibility of building their brand.
Through research, we unearthed that the budget traveller doesn’t crave for the frills of a regular hotel, but takes home small yet essential aspects that make their trip unique, exciting and special.
That helped us in coming up with the idea, defining the brand, Mango - ‘We are big where it matters - quick on our feet, fluid, evolving constantly with time, place and occasion. Mango Hotels are as alive as you.’